Heeley Parfums is an exclusive, Paris-based perfume house founded by British James Heeley. It’s one of the few brands in which the perfume creator is the owner himself. In 2011, he released Extrait de Parfum, a collection of three perfumes made from the finest ingredients. Bubblegum Chic is the third – an overflowing bouquet of tuberose, jasmine and musk. The inspiration? Pink passion and forbidden fun.