Narvik, 5:03 am
When dark finally meets light. Unbeatable and long-awaited. Can it last forever?
Agonist, Sweden’s hottest perfume exporter, launched White Oud at the Paris Pitti Fragrance perfume fair in 2014. The story of how 10 became their magic number? At the time, the Lydéen couple’s brand had just turned 10 years old. What better way to celebrate than by releasing their 10th perfume with 10 scent notes? "Our tenth fragrance is the fruit of our ambition to challenge traditional uses of raw material with a singular artistic Nordic vision.”
Parc Monceau, 9:45 am
Everything you’ve been waiting for. Morning rays break through. The scent of bursting buds.
The Almairac family runs Paris' finest perfume brand Parle Moi de Parfum. The father Michel, one of the world's leading fragrance creators, is the nose while his sons steer the helm from their little shop in Le Marais. After decades in the industry, Michel knows what works. Totally White is alert, newly moisturised skin, ready for spring's adventures. The first from Parle Moi de Parfum, but definitely not the last.
Aix-en-Provence, 1:23 pm
Meet the spring in nostalgic notes. Déjà vu to crackling fields in shades of purple and colourful childhood memories.
Martine Denisot is the fancy Parisian behind the elegant perfume brand Pour Toujours. Six refreshing scent compositions coexist in the collection launched in 2015. Boule de Gomme harvests childhood memories in a revitalising combination where colourful marbles meet the provincial lavender field. Nostalgic for all, regardless of age.
London, 2:01 pm
All eyes on you. Elegant and unforgettable. You know who you are.
The French perfume house Etat Libre d’Orange, and founder Etienne de Swardt, have been challenging industry taboos and traditions since 2006. The risqué and erotic unite in daring compositions with provocative names. Remarkable People exist in every decade. Some become famous, others remain in the shadows. That extra drive is what makes them stand out. Precisely like this remarkable scent.